Based on the result of the scan, Color iQ will then recommend the best product based not only on color match, but any preferences the client has expressed.
FIND MY SHADE SEPHORA SKIN
So, how does this seemingly magical technology work? First, the Sephora Beauty Advisor scans the client’s skin in several areas on the face and neck using a highly accurate device. “A client with a more muted complexion might find that foundations often look too garish on their skin, while someone with a more saturated will look ashy/grey if a foundation is not matched perfectly.”
“Adding saturation as a dimension in matching helps us match clients who normally have a hard time finding a foundation that looks good on them,” Nelly Mensah, Senior Director of Store Experience & Digital Product at Sephora tells TZR. It takes into account three attributes of color: depth, undertone, and saturation - versus the industry standard, which currently only consists of depth and undertone, not saturation. I dont remember what month these products are from (quite possibly from > a year ago), and I cant find a history of the products or the box they were in. Sephora’s new Color iQ technology helps match you with your perfect foundation, concealer, pressed powder, or tinted moisturizer. Sephora Play: Find My Shade Ive been wanting to buy full-sized versions of some of the foundations Ive received in the Play box. To address the inevitable limitations of color-matching, (even in-store), Sephora is launching a new shade matching technology that seeks to make the experience more accurate and inclusive than ever before. Factors including how the product looks in natural light, or after it’s oxidized on the skin, and whether or not it fits your undertone, contribute to the confusion and difficulty of finding that just-right shade. The process often goes beyond what meets the eye. Aside from the fact that one too many brands still don’t carry a wide enough range, there are so many factors that go into finding your perfect match. I would 100 percent recommend this technology to all of my friends because of how easy, fun, and accurate it is.Foundation shade matching is tricky territory. Since Sephora + Pantone's color match categories contain over 400 concealers and 3,500 lip shades, being able to instantly zero in on the perfect shade for one's skin tone is time-saving, money-saving, and just really damn nifty. WTF includes skin-nourishing ingredients like Jojoba Oil and Sodium Hyaluronate works flawlessly with the Face Pencil and offers buildable, light-medium coverage. Blends seamlessly into the skinleaving you with an even, fresh complexion that looks like your skin on its best day. Lumaban was giddy over how this process has revolutionized makeup artistry for both consumers and professionals, considering it a completely essential tool. WTF is a tinted moisture balm meets traditional foundation.
Find your perfect foundation colour match at Sephora now. First, he applied a neutral SPF-free moisturizer to my skin, and then rubbed the Color IQ camera tool across my forehead. Get a match made in shade heaven with these makeup favourites in different finishes and coverages. The process kind of reminded me on an ultra-sound for my face. He explained how we would start by finding my Pantone SkinTone shade (which it turns out, is 1Y07), and could then determine my perfect concealer and lip shades.
FIND MY SHADE SEPHORA PRO
My Sephora Pro stylist, Shawn Lumaban, walked me through the process.
I'm happy to report the word out of my now perfectly TooFaced melted berry-kissed lips is a resounding "yes!" Ever! Being a New Yorker and beauty writer here at Bustle, I had the privilege of getting a sneak peak at the new service and seeing if it's really worthwhile to check out. 1, Sephora + Pantone's New Color IQ feature for lip and concealer launches in all stores! Best. In 2012, Sephora took the guesswork out of finding the perfect foundation shade with its Color IQ foundation matching service, and come Sept.
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